Kool-Aid Krew gets another little mention.
Just wanted to take a second and thank DL Byron at Blog Business Summit for giving a nice little mention of Shut Up and Drink the Kool-Aid! Honestly, each one of these compliments is extremely flattering and greatly appreciated by all of us here. We've received a number of nice compliments in the comments here lately and our collective heart is warmed to its collective cockle (whatever that is- I've never understood that expression).
Just so you know, more content is coming soon- I promise. With the holiday season upon us, posting has been very sparse. Please don't forget us because we certainly haven't forgotten all of you.
Thank you again to all our readers (boy, there are a lot of you too- WOW).
Tim Jackson
Chief Kool-Aid Dispenser
Posted by Tim Jackson at 4:40 PM
6 Comments
Happy New Year to one and all!
I noticed your pitcher used to have the smiley Kool-Aid face on it. What happened to that? It was Kool!!!!
Are you saying that it's O.K. to call Kool-Aid (in the bike industry sense) Kool-Aid but it's not O.K. to put a happy face on a pitcher? Fantastic!
Is there a suit against the Jim Jones estate by Kool-Aid? Has a brand's image ever in history been as mis-steered as Kool-Aid's?
Is there another blog I should be on with these concerns?
You're right- it's a silly world. The difference is that "kool-aid" has become a common piece of language, whereas the smiling pitcher is an actual defendable trademark. I'm not saying that we are not specifically and deliberately referencing the product Kool-Aid, but I am saying that I want to keep their lawyers as un-pissed as possible. Kool-Aid Lawyers; I love you guys, you're the greatest ever!
Tim Wrote: "The difference is that "kool-aid" has become a common piece of language, whereas the smiling pitcher is an actual defendable trademark."
Plus, the blog title just doesn't have the same ring if it's "Shut Up and Drink the Fruit-Flavored Beverage!"
Tim,
You're welcome for the post. I'm also a cyclist and been around the industry for years. On cycling, I've been posting about riding Maui on my personal site. Like the BusinessWeek post where I found your blog, I agree that the bicycle industry is a good fit for blogging. What I'd love to read is tales from a product specialist that goes abroad, in the factories, tell us how carbon wheels are made, all that really tech stuff. Bike racers are super tech geeks.
Finally, as the owner of a registered TM, I agree that it's important to respect them.
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