I came across this earlier today on cyclelicio.us and he found it on velochimp. So this is not an original find on my part but it does tie into cycling and marketing. Actually, this could be one of the best examples of integrating cycling into a marketing campaign effectively.
The video ends up being an ad for what I think is a UK cell phone company and was done by a Belgian ad firm, LG&F. It will make the hard core cyclists laugh, should not offend cyclists, and non-cyclists will even get the jokes. They have cleverly used cycling lingo and terminology without dumbing it down to the lowest common denominator and offending cyclists. This is a good example.
Now for a bad example. The first one that comes to mind that bothered me was for a deodorant, I think it was Mitchum. The tag line was something like "Real men don't have shaved legs." Basically their implication was that only girly men would shave their legs and therefore shouldn't use Mitchum. So right there they insulted me and many other cyclists and pushed them away from buying their product. So instead of gaining customers, they quite possibly lost many.
What do you think?
Chris - iheartbikes
Posted by iheartbikes at 4:39 PM