A call to advocacy
If you haven't watched it yet, here's Trek president, John Burk, giving a presentation calling for advocacy in the bike industry. It's the best 23 minutes you'll spend today.
That's the most inspiring thing I've seen in a long time and I feel it's the beginning of something grand.
It's hard to tell if my perspective is just skewed due to the fact that I watch the bike industry so much anyway, but it seems like we are on a verge of a renaissance here in the US. The overall "green" feeling growing across the country. Higher gas prices forcing people to look towards other means of transportation. And now, one of the biggest movers in the industry calling for an move towards bicycle advocacy.
For me, the part in the video that stood out the most is when John Burke confessed to not being interested in advocacy ten years ago and consistently turned away people asking for help. That kind of honesty is refreshing.
From there, the points about growing the number of people on bikes just a few percentage points will make the industry boom struck me as something I never had considered... but should have!
So here's my questions... What can I do? And what can you do?
We can give money to advocacy groups... but what else?
How do we start getting involved in my community? Where do we start? Should we be burning up the phones calling our local politicians? Or is there something else?
I'd love to start compiling a list of resources for people that want to get involved in their community to get more people on bikes. If you have some information, links, tips, ideas, etc etc. Leave them in the comments to get us going.
Posted by Tim Grahl at 5:19 AM