Trust me I'm a doctor
Go Fast Pops has a post up on a recent Descente ad seen in a few places, and yes, they are speaking frankly.
The text in the Cyclingnews banner ad (right hand side) is pretty pointed as well.
Interestingly my day to day retailing experience when discussing saddles and shorts is exactly like Dr Frank Speak - you can only tackle the issue of wedding tackle head on. Even more interesting is that many of my most frank conversations have been initiated by female customers, the men need a bit more prodding............so to speak.
I'm comfortable with this ad if only because the saddle/short/comfort thing for a newbie or recreational rider is one of their biggest concerns when thinking about spending some hard earned on a new machine, so I think a bucket load of openness is needed in order to bring a little peace of mind and lead people in the right direction.
An ad like this only makes my job easier as far as opening this conversation is concerned, and is similar to a good PSA.
However some folks might think Descente has gone one frankly too far. Have they?
Posted by Phil at 1:56 AM