Olde School Marketing.
(Before I go any further here; I know it's a Friday night and I'm blogging. Keep it to yourself!)
With all of the technology that exists today, with blogs and websites, podcasts, vidcasts, etc I find it refreshing that there is still a small place in the world left for the good old handshake and face to face conversation. I know that I spend a lot of time here talking about the power of blogging and new/ different marketing techniques, but I still feel much more comfortable looking somebody in the eye and sharing my personal passion for what I do and the sport (cycling) that fills me with so much pride and joy.
In just a few days, I will be climbing onto an airplane, towing my bike case with me, and flying to Australia. Not for a vacation (not officially anyway), but to assist our new distributor there with the launch of Masi in their market. With all of the technology that exists in this world today, I still believe the most effective sales tool at the disposal of a saleperson/ marketer is a smile and a handshake (in my head I can see Donna mouthing the words "I told you so"...).
Once I get to Australia, I will be traveling to meet with retailers, educate the salesforce, meet some consumers, conduct a few magazine interviews and ride my bike with other cyclists. Even the most dynamic website in the world can't do all of that. I could blog until my fingers bled and not accomplish all of that. NOTHING compares to having the chance to either A) talk about the things you are passionate about or B) listen to somebody talk about the things they are passionate about. Yeah, I know, some passionate people are nuts. But I'm not talking about the nuts.
Similar to my trip to Texas last month to work with a retailer and attend their sale, where I got to meet new Masi owners and soon-to-be Masi owners, this trip affords me the chance to speak directly to "my customers" and convince them that I am sincere in my passion for what I do. I don't know about you, but I listen a lot more to people who can convince me of their passion.
In a few days I hope to be blogging from Down Under. I promise I'll test the whole toilet-water-swirling-the-other-way theory. I might even see if I can find a barbie to toss some shrimp onto. But I can absolutely promise that I will be doing my absolute best to talk to as many people as I can, on and off the bike.
Chief Kool-Aid Dispenser
Posted by Tim Jackson at 8:56 PM