Latest Masi magazine ad.
Since we are already on the topic of good magazine ads, I thought I would share the latest Masi ad, as seen in the current issue of ROAD magazine.
I don't know about you, but I really love this ad. Just to clarify- I still love my domestic team (Abercrombie & Fitch/ Inferno), but this photo was just too good to pass up. The rider is on the team we sponsor in Canada (Masi-Adobe), via our distributor there- Norco. The rider is Scott Goguen and the photo was taken by Greg Descantes- an amazingly good photo at that.
I have to give the bulk of the credit for this amazing ad to Rick Ortiz. Rick is one of our Graphic Gods at work. He and I worked on this ad for a long time to get it where we wanted it and I am really happy with the final product. In previous discussions about Masi ads, I've mentioned the difficulty in coming up with something that you really feel good about, when trying to create an ad. This one is a homerun though. I love this ad and I am excited that Rick and I are working together to create the next Masi catalog as well. This ad is a sign of good things to come...
Tim Jackson/ Chief Kool-Aid Dispenser
Posted by Tim Jackson at 9:21 PM