Nothing like a lawsuit to get some good PR
There is nothing like a good controversy to get people talking about you.
Jeff Kerkove knows this.
And Donna... you definitely know this.
Now, Gary Boulanger, co-owner of Cycles Gaansari, is learning this as well. They were making this fixed gear bike called the "Skidstrong". They named it that before the "Livestrong" name was even copyrighted.
So those at the Lance Armstrong Foundation got their panties in a wad and decided to sue them.
While I'm not gonna get into my thoughts on the lawsuit, I think it's ridiculous that these people think this will help STOP muddying the brand name.
I had never heard of Cycles Gaansari and especially not their obscure fixed gear bike that was named similarly to the Livestrong brand. Now the word of what happened to them is spreading through the blogosphere like wildfire. People are talking and bitching about what LAF is doing.
And in each of these conversations, people who had never heard of Gaansari or the Skidstrong are learning about who and what they are. So be thankful Gary that the lawyers got involved cause sure, you had to change the name of your bike, but in return you are getting more PR, WOM and advertising then any marketing campaign you could ever have afforded.
Posted by Tim Grahl at 1:33 PM