A Twitter exchange
An interesting exchange between me and one of the folks I follow on Twitter.
Twitterpeep: "Assembling a new bike for Mr6 - I better make sure everything gets screwed on tight!"
Me: "You have to assemble a kids bike? Isn't that the job of the retailer?"
Twitterpeep: "From a bike shop sure but this was purchased from Toys-R-Us and I trust myself more than I do their staff."
Question? If consumers don't trust big box staff, why do they trust their products?
So what holds folks back from purchasing from an IBD? Is it only price? Is it convenience? Is it just shopping habit? Or is it us?
It can't be convenience, because there are more IBD's than big box retailers, we are usually around the block somewhere. Price? How much is a consumers time worth? Is this a calculation? We deliver the bike to consumers assembled to standard and with a higher quality which saves them both time and sometimes frustrating effort. It can't be habit, consumers show very little brand or retailer loyalty these days....maybe they don't trust us either.
Posted by Phil at 9:25 PM