What if a bike manufacturer made a model-year 2013 catalog that had 100 images of earlier models. All photography by happy owners. Bottle cages, after-market tape, non-OE tires, computer mounts, dirt...
Bikes leaned against garage doors. Pedal-propped at the coffee shop. Cafe, even!
Even if it was a small run and only distributed at Interbike while the copywriters and designers took their time with the real book.
Would that not be a clear message to its intended audience?
Posted by jeff at 11:56 PM
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