Interbike is almost here!
So I have been promising more content here for months and months now. I know that I am a broken record on the topic actually. However, in light of all that has been happening with tradeshows, national sales meetings and all that other stuff... well, you'll have to forgive me for being such a slacker. Still, more content is coming soon- especially after the show next week. I will have lots of things to talk about coming out of the show- good, bad and "otherwise". As the opening comment in the header of this site says, I'll be a target of my own analysis as well. I have already made a few mistakes that will bite me in the ass, so it should make for a good read for you.
Anyway, this is all I have for the moment. But please do stay tuned. More will come and things will go back to a more semi-regular format around here.
Chief Kool-Aid Dispenser
Posted by Tim Jackson at 11:12 PM
Been too long...
Folks we're all still alive and will be creating fresh content, especially as the tradeshow season is now underway with Eurobike in Germany
just wrapping up. Tradeshows are a prime source of marketing and this year's should be interesting with all of the doping scandals that have plagued the sport this year. How many companies are going to distance themselves from their former stars? How many fallen heroes will venture to Las Vegas to meet the public and the press? Lots of good questions there. I know that I am one person who will be anxiously waiting to see what fallout, if any, there is to all of the bad news to come out of this summer's racing. Will the industry finally find a way to romance recreational or utilitarian cycling? Will our pursuit of racing heroes diminish as we try to find a way to keep selling bikes? Hmm... good questions.
Not that this has anything specifically to do with cyclilng, but it is marketing. Paul at Hee-Haw Marketing has a great post with a great video
that is very compelling- you really can't stop watching it. On top of it, Paul has a great commentary that is spot-on. I won't give it away here because I want you to go visit Paul. He tells it all better than I do anyway.
So, I know this is a short post that is somewhat "light", but things are out of control as the show season is upon us and I am still unearthing from the two weeks of vacation. More meaningful content will be coming soon... I promise.
Again, thank you to all the readers who continue to come here looking for new posts or re-reading older posts. It is truly flattering that so many of you still wander over to see what is happening in this dusty little corner of the blogosphere.
Chief Kool-Aid Dispenser
Posted by Tim Jackson at 7:03 PM